Facebook Family

Roy, we got information on our clients meeting with our rival agency. They might cancel the family products ad. Marketing Manager explained the situation to CEO Roy to take a decision.

Roy called Rama Krishna who is excellent at Risk Management.

After listening to everything from the Marketing Manager, Rama Krishna asked on which basis the clients are inclined towards the rival agency.

Marketing Manager said it is because their Facebook reach is wide. Their ad can be easily reached to many people.

Rama Krishna said a plan to Roy. Roy sent a circular to 50 employees who are working under him. Employees can post pictures, video bites with their family on their agency's Facebook page and encourage the family members to spread the page name to increase authentic followers from different families.

Rama Krishna's plan worked and their Facebook page got a huge spike in likes and comments.

Clients observed real families are following the Facebook page of Roy's agency. They felt it would be great if their family products ad was shot by Roy's team as it gives the best results.

Clients decided to give the contract to Roy's agency. Rama Krishna's idea worked this time too.