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Dr. C.K Krishnaswamy

Abstract

4.5  

Dr. C.K Krishnaswamy

Abstract

GREEN WASHING.

GREEN WASHING.

1 min
331


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Greenwashing is a form of ‘marketing spin’ and ‘green’ marketing is fake as well.

Many organizations say they are environmentally friendly and sell ‘green’ products

Persuading people to buy, there’s no social and environmental research to support it.

‘Green sheen’ strategy is misleading and confusing them as facts not yet known!


We know how climate changes are affecting global countries and the ecosystem!

Countries are natural, beautiful and have plenty of resources for poor and rich alike,

Natural resources are exploited causing many wildfires, droughts, floods and landslides

Businesses’ greenwashing to improve public perception of their brands to promote!


While greenwashing is not new, it has increased over recent years very steady and fast 

To meet consumer demands for environmentally-friendly goods and services to sell?

The problem is compounded by tax enforcement rules and states’ regulatory agencies;

National trade commissions and committees of advertising or broadcasting practices.


New regulations and laws are implemented to act that will truly play an effective role,

Stop the companies from using greenwashing practices to lure prospective consumers.

The people are kept informed of the pros and cons and the common people are now alert,

Defeat this corporate posturing, deceptive ways and regulate them sooner, it’s better?

 

                “PROTECT THE NATURE! TAKE CARE!”


          



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