Every designer aims to craft products or experiences that cater to the evolving and expanding market. But to deliver well-rounded products and consistent experiences to such a diverse audience, designers need a thorough understanding of the market backed with solid customer research. It can provide crucial insights into the real-world problems faced by the users, which can help create inclusive and innovative products. So how can designers develop a customer-centric design thinking and problem-solving approach? In this episode, we interact with Sourav Sarkar, Head of Design at Airtel, to know more about this theme. With over a decade of experience leading and managing design teams and delivering innovative solutions, a large part of his work revolves around dealing with internal teams and the end customers. Along with accessible leadership and a customer-centric design thinking approach, he also holds expertise in user-centered design, interaction design, user interface design, and much more. Let's know more about his journey and experience in the latest episode of "Avantika Designeering Series Podcast," "Design Thinking: Innovation and Beyond." You can connect with Sourav on Twitter @bluesourav. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in
As the market has moved towards an experience e
In a competitive market, every business aims to
User experience design is a constantly evolving
When it comes to problem-solving, the first ste
Every designer aims to craft products or experi
A passion for problem solving can drive designe
A meaningful solution with an effortless user e
Nowadays, every designer aims to capture the us
In an increasingly complex business environment
With a deep understanding of the users, design
The best way to keep up with the changing trend
Human psychology greatly influences human behav
To have an inclusive design mindset, one needs
Design thinking can be used to find innovative
In this day and age, to meet the user's endless
The rise of technology, digital services, and s
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