Maintaining market share is becoming increasingly difficult in a highly volatile field such as design, where customer expectations keep changing constantly. With the advent of digital transformation, businesses are evolving and adapting to the new norms and trying to provide a holistic digital experience that can positively impact the users. It can help ensure customer loyalty and brand recall and also offer a competitive edge in the market. So how can businesses maintain market share with innovative digital experiences? In this episode, to learn more about this theme, we interact with Nitin Sethi, SVP, Chief Digital Officer, Consumer Businesses at Adani Group. With over two decades of experience in Digital Transformation, Product Design & User Experience and a diversified portfolio including e-commerce, Real Estate, Education, Travel, Finance, & more, he holds expertise in User Experience Design, Design Strategy, Information Architecture, Interaction Design and much more. Let's know more about his journey and experience in the latest episode of "MIT Designeering Series Podcast," "Design for Growth and Goodness." You can connect with Nitin on Twitter @nitinsethi80. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in
As the market has moved towards an experience e
In a competitive market, every business aims to
User experience design is a constantly evolving
Maintaining market share is becoming increasing
When it comes to problem-solving, the first ste
Every designer aims to craft products or experi
A passion for problem solving can drive designe
A meaningful solution with an effortless user e
Nowadays, every designer aims to capture the us
In an increasingly complex business environment
With a deep understanding of the users, design
The best way to keep up with the changing trend
Human psychology greatly influences human behav
To have an inclusive design mindset, one needs
Design thinking can be used to find innovative
In this day and age, to meet the user's endless
The rise of technology, digital services, and s
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