In an increasingly complex business environment, all organisations face the challenge of delivering consistent, connected and meaningful brand experiences. Brand experience is not just about finding the value exchange and surpassing customer's expectations, but it can also help you in establishing a long-term brand value. And to understand the importance of brand experience for brand value, in this episode, we get into a conversation with Sanjay Bhatnagar, Design Director at ShopX-10i Commerce Services Pvt Ltd. He is an award-winning Competency Area Mentor with over two and a half decades of professional experience as an artist, a mentor, a teacher and a design leader. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” "Nurturing Brands: From Values to Experience." You can connect with Sanjay on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in
As the market has moved towards an experience e
In a competitive market, every business aims to
User experience design is a constantly evolving
When it comes to problem-solving, the first ste
Every designer aims to craft products or experi
A passion for problem solving can drive designe
A meaningful solution with an effortless user e
Nowadays, every designer aims to capture the us
In an increasingly complex business environment
With a deep understanding of the users, design
The best way to keep up with the changing trend
Human psychology greatly influences human behav
To have an inclusive design mindset, one needs
Design thinking can be used to find innovative
In this day and age, to meet the user's endless
The rise of technology, digital services, and s
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