A winning brand and marketing strategy requires a balance of math and magic. Very often brands, large or small believe they can manage the entire process and more often than not, dive straight into execution. What they tend to forget, is that customers today are more savvy, sceptical and demanding than ever before and hence it's important to shape your brand identity that will be vital to your business and customers and help you stand out from the crowd, before diving straight into execution.
In this episode, Devapriya and I discussed a few key aspects of brand and strategy consulting, ranging from how larger brands can make powerful first impression while launching new products to the similarities between brand strategies for smaller vs larger organizations, as well as the key differences.
In addition, we also had an eminent conversation revolving around women at work.
So tune in to the episode, to know more
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In case you wish to start your own podcast, you can do so by visiting hubhopper studio.
Most marketing professionals, at some point in
Technology at large, in the last few years, has
The last few years has noticed a paradigm shift
Sales reps and teams are critical for company r
Comms, both internal and external, have been ev
A winning brand and marketing strategy requires
Customers are the most important for any busine
The hype and conversations around growth market
Touchpoints are where brands and customers/pros
Traditional B2Bs, especially in a country like
Consumer decision making is very complex and ba
Everyone tends to speak about data, but how muc
Sponsorships for sport teams have been a long s
The healthcare industry has been one that has t
All marketers at some point in their careers ha
E-commerce is an extremely complex platform and
Transformation doesn't mean only technology or
Corporate communications, internal & extern
Bots for marketing have been around for a while
Humans aren't the most rational creatures we've
One of the strongest outcomes of Martech is dat
Martech has been substantially growing over the
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Stay ahead of the curve by analyzing the pulse
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