Everyone tends to speak about data, but how much do people understand about it? Is it used in the right way or is it just a good word to have multiple times in a presentation? In marketing, it's important to understand your audiences and follow them down the funnel, right to acquisition. To actually get that done, we need to understand things like segmentation, optimal frequency analysis, channel conversions and attribution So tune into the latest episode, featuring Scott Caulfield, as walks us though some of these key focus areas.
Most marketing professionals, at some point in
Technology at large, in the last few years, has
The last few years has noticed a paradigm shift
Sales reps and teams are critical for company r
Comms, both internal and external, have been ev
A winning brand and marketing strategy requires
Customers are the most important for any busine
The hype and conversations around growth market
Touchpoints are where brands and customers/pros
Traditional B2Bs, especially in a country like
Consumer decision making is very complex and ba
Everyone tends to speak about data, but how muc
Sponsorships for sport teams have been a long s
The healthcare industry has been one that has t
All marketers at some point in their careers ha
E-commerce is an extremely complex platform and
Transformation doesn't mean only technology or
Corporate communications, internal & extern
Bots for marketing have been around for a while
Humans aren't the most rational creatures we've
One of the strongest outcomes of Martech is dat
Martech has been substantially growing over the
Brands have started investing more time and eff
The voice of a CEO on social media adds immense
Stay ahead of the curve by analyzing the pulse
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