In recent years, consumers have become even more aware of the social, environmental and economic responsibilities of businesses, and companies that aren't living up to this, have been receiving a lot of flak, specially in today's times, when the world is going through a pandemic.
Keeping this in mind, companies and businesses have started looking at sustainable marketing, as a way to build relationships with consumers, while letting them know that they are important and so are future generations.
In this episode of the Transformarketing podcast, Masooma Sandeep and I discuss the meaning, value and functions of Sustainable Marketing.
Tune in now, to know more!
Most marketing professionals, at some point in
In recent years, consumers have become even mor
Technology at large, in the last few years, has
The last few years has noticed a paradigm shift
Sales reps and teams are critical for company r
Comms, both internal and external, have been ev
A winning brand and marketing strategy requires
Customers are the most important for any busine
The hype and conversations around growth market
Touchpoints are where brands and customers/pros
Traditional B2Bs, especially in a country like
Consumer decision making is very complex and ba
Everyone tends to speak about data, but how muc
Sponsorships for sport teams have been a long s
The healthcare industry has been one that has t
All marketers at some point in their careers ha
E-commerce is an extremely complex platform and
Transformation doesn't mean only technology or
Corporate communications, internal & extern
Bots for marketing have been around for a while
Humans aren't the most rational creatures we've
One of the strongest outcomes of Martech is dat
Martech has been substantially growing over the
Brands have started investing more time and eff
The voice of a CEO on social media adds immense
Stay ahead of the curve by analyzing the pulse
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