Sponsorships for sport teams have been a long standing practice and they help bring in a lot of revenue for the team/club. While higher bids are definitely a point of consideration, so are brand values as the latter attracts a lot of audience and fans attention.
A good example of this is the news of MPL moving in the sponsor of the Indian cricket team to replace Nike. So what does this mean for brands? How do they gauge the ROI for these high spends?
To know more, check out the latest episode featuring Massimo De Zordo now!
Most marketing professionals, at some point in
Technology at large, in the last few years, has
The last few years has noticed a paradigm shift
Sales reps and teams are critical for company r
Comms, both internal and external, have been ev
A winning brand and marketing strategy requires
Customers are the most important for any busine
The hype and conversations around growth market
Touchpoints are where brands and customers/pros
Traditional B2Bs, especially in a country like
Consumer decision making is very complex and ba
Everyone tends to speak about data, but how muc
Sponsorships for sport teams have been a long s
The healthcare industry has been one that has t
All marketers at some point in their careers ha
E-commerce is an extremely complex platform and
Transformation doesn't mean only technology or
Corporate communications, internal & extern
Bots for marketing have been around for a while
Humans aren't the most rational creatures we've
One of the strongest outcomes of Martech is dat
Martech has been substantially growing over the
Brands have started investing more time and eff
The voice of a CEO on social media adds immense
Stay ahead of the curve by analyzing the pulse
Library
Profile
