Hello everyone, and welcome back to The Attitude Makeover Show! My guest today is the remarkably unique Mr. K.M Anees with whom I dive deep into the thought process behind ID foods. I knew him years ago as a Senior Software Engineer when we both worked at Hewlett Packard, but since then he has gone on to become the Chief Technology Officer at the much-loved household brand ‘ID Fresh Foods’.

Anees is an unconventional thinker with a special love for identifying what customers want and orchestrating creative and out-of-the-box processes to serve them. In this conversation he discusses the role of data, analytics, software technology skills and innovation in the challenging environment of perishable goods.

Placing a great emphasis on the love and concern of being a home-maker in every customer, he is a strong advocate of business that arises not just from the brain but also from the heart. If you’re the kind of person that loves passionate entrepreneurship and well-thought out solutions, get ready to have your eyes opened and your brain probed!

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