With the advent of technology and social media into business, the ways of reaching target customers are becoming more sophisticated and personalized.
Moreover, the rise of personal brands, often called influencers, as a result of growing omnipresence of social media has been incredible.
In the early days, companies would resort to more outbound methods of marketing to reach their audience and often times end up wasting their efforts.
However, these days we have a more refined way of targeted marketing, which is called Inbound Marketing.
Influencer marketing happens to be one of the subsets of Inbound marketing.
But what is influencer marketing?
How does it fare for companies that utilize it?
In this episode, we decode exactly what influencer marketing is, while also mentioning some examples of commendable influencer marketing campaigns executed by companies like Amazon (Kindle) and Ola.
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