Swipe Left or Right. Sounds familiar? Well then, it's a match!

In today's episode, we will discuss how Tinder and Bumble have restructured online dating experience and were able to swiftly replace traditional dating apps like Scout, OkCupid and Momo.

While Tinder turned dating into a game of swiping Left or Right, Bumble has cleverly structured the whole business model and its values around women empowerment.

While staying on the topic we will also dwell on the marketing techniques they used; highlighting why Bumble's step to choosing Instagram influencers with fewer followers over celebrities turned out to be a big reason for their success.

If that is not surprising, wait till you hear that Tinder and Bumble share a connection with a massive scandal.

Hope you enjoy the episode!

Advertere TV Explains is a segment where we pick interesting anecdotes, case studies and concepts related to the field of marketing and business, and break them down for you in a manner that is easy to digest.

----------------------

Timestamps:

0:00 - Introduction

0:38 - Tinder's story

2:35 - Tinder's success formula

3:37 - Tactics which worked for Tinder

6:44 - Welcome aboard Bumble!

8:10 - Bumble's features and functionalities

10:01 - Bumble's value proposition

12:45 - Conclusion and CTA

----------------------

Watch the episode on YouTube: https://www.youtube.com/watch?v=3dVn-571QrY

You can reach us at: info@advertere.org

Check out Advertere: The Marketing Society

Instagram: https://www.instagram.com/advertere.tms/

LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/

#adverteretv #adverteretvexplains #adverteretvsnippets