Why does a company change their logo? Is there a good enough reason for them to spend extra money on fancy redesigning?
What's the need for redoing something which already works fine?
If you haven't already guessed it, this concept is called rebranding. In today's episode, we discuss the basics of rebranding, the steps involved in the process, the pros and cons of undergoing it, and at the end, we discuss some real-world examples of companies that were successful in their rebranding campaigns.
Hope you enjoy it!
Advertere TV Explains is a segment where we pick interesting anecdotes, case studies and concepts related to the field of marketing and business, and break them down for you in a manner that is easy to digest.
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Time Stamps:
0:00 - Introduction
0:42 - 3 Rules for Rebranding
2:27 - The Pros and Cons
5:33 - Why rebranding is a NECESSITY
6:46 - Successful rebranding campaigns
8:22 - The End and CTA
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Watch the episode on YouTube: https://youtu.be/dCxR1ANrh2k
You can reach us at: info@advertere.org
Check out Advertere: The Marketing Society
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