Do you own a pair of Nike Jordan shoes?

I bet you know someone who does.

Isn't it weird for people to obsess over a shoe range just because it has the name of a famous basketball player on it?

Well, there's a reason behind that. Let us help you out with the explanation.

In today's episode, we start off by praising the globally recognised apparel and shoe brand Nike, for spotting the opportunity of creating a product in collaboration with the champion basketball player Michael Jordan, which enriched the legacy (and pockets) of both Nike and Michael Jordan.

Later, we all discuss how the brand Reebok tried to replicate Nike's success strategy but failed miserably to the extent that it has almost vanished from the market today.

Hope you enjoy it!

Advertere TV Explains is a segment where we pick interesting anecdotes, case studies and concepts related to the field of marketing and business, and break them down for you in a manner that is easy to digest.

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Time Stamps:

0:00 - Introduction

0:32 - The Nike-Jordan story

2:36 - Why Reebook failed to replicate Nike's success strategy

5:12 - Conclusion

5:52 - The End and CTA

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Watch the episode on YouTube: https://youtu.be/f9FkNhkbASk

You can reach us at: info@advertere.org

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