In this episode of #WhatsinYourStoryBag Rituparna speaks to Ms Leena Basrur, Chairperson of the Media Committee at Bombay Chambers of Commerce and Industry. Ms Basrur is the Executive Chairman and & MD, Direxions Marketing Solutions Pvt Ltd. An industry stalwart, over the last 25 years Ms Basrur has been associated with over 80 relationship programs for companies like Jet Airways, Nestlé, Idea Cellular, BPCL, Unilever and ICICI Bank and many others across financial services, telecom, hospitality, CPG, healthcare and retail industries.

In this podcast Ms Basrur shares the mission of the media committee at BCCI and the importance of purposeful communication in dynamic times. She shares insightful stories of how communication silos affect international brands. Ms Basrur also emphasis the role of storytelling in organisational communication. Breaking Silos is the first of many events from the committee and there is a lot coming up after this maiden event. Listen in…