In our podcast What’s in Your Story Bag we peep into people’s lives, their experiences, memories and dreams bringing out stories that are worth sharing. 

Your podcast host is Rituparna Ghosh, Founder of Your Story Bag, a Storytelling, Training and Consulting company.

For our inaugural set of episodes we joined Bombay Chambers of Commerce as Digital Storytelling Partner for their Communications conclave in Mumbai. The conclave was titled Breaking Silos where we talked about the convergence of People Power Purpose in dynamic times. This episode was recorded at the venue in a fireside chat format where Rituparna spoke to Minari Shah, Director Public Relations, Amazon. 

An organisation is all about building a culture where every employee genuinely connects with a sense of purpose. Minari shares a story of how Amazon builds this sense of purpose from the hiring stage. For a brand that has an outstanding story beginning from its founder, it is no surprise that storytelling is deeply inked into Amazon’s DNA. How and where does Amazon use storytelling and how does it help in building culture? Moreover how do you really harness stories to break silos? Listen in to know more…