Here’s a plan that includes all of the elements of social media engagement funnels.

• In the first stage, use engagement posts, social proof posts (testimonials, recommendations, etc.), guest blogs, LinkedIn articles, and videos to build an audience for retargeting. Also ask questions to find out more about the audience.
• In the second stage, retarget the traffic (audience from video views) with more value such as an eBook, checklist, worksheet, or exclusive video to build a deeper relationship.
• In the Third stage, Capture their contact details and allow them to download free ebooks, market reports, checklists and more.

This is the path that brings a follower to become a customer

You have to build a bridge that’s safe and strong, attractive, and leads them to the other side.