Marketing is all about connecting the customers and the business.

It’s about creating a bond with all the offers, the storyline, and the product or service.

This is where social media comes in light,

Social Media is a platform that empowers everyone to share, express, have opinions, execute ideas to market themselves.

But the question is what role should social media play in the marketing strategy?

Here is a formula G.R.I.P. of Social Media which plays a very crucial role in Marketing

G >> Give a Human Touch
R >> Relationship Building
I >> Identity Building
P >> Personal Interaction

Social media should be a part of the daily marketing plan to keep the momentum and keep the consumers informed about the offers, deals, addition in the product line, etc on a real-time basis

Social Media tool is so diversified that it can be used in whatever way the brand wants it too.

This will not only help in creating repeat-buyers but will also lead to customer loyalty