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s01E11: Part 1: Innovate Big Like Big Brands Do with VIP Guest Tom Ryan

s01E11: Pa Tom Ryan is founder of Smashburger. His academic background includes a PhD in food science and his corporate big innovation wins include major packaged good brands (Proctor & Gamble and Pillsbury) and major restaurant chains (Pizza Hut, McDonald’s and others). Tom talks about his secrets to lifelong track record of big innovation to be the desire to “create things with a purpose”. In the end, every product must perform. Tom shares his take on creating a meaningful brand difference and not wasting time blunting the competition. Instead brands must seize bigger opportunities by seeing the latent demand. Listen to Tom to find out find out Secrets to Win Big from big packaged goods brands and restaurant chains on how to create innovation that will redefine your business. Secrets to Win Big with Arjun Sen brings you leaders from around the world and all walks of life.
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