From the pressvala (the guy who irons clothes) in every lane, to the matrimonial ads, the holiday choices or simply living from one festival to another. Why do Indians make the choices that we make, the answers led to the birth of this beautiful book. To know the insider’s account of an Indian Middleclass and what it means for every marketer in the country, tune in to this special episode. Mr. Santosh Desai talks about his beautiful & witty journey of carving the portrait of changing urban Indian middle class, in his book Mother Pious Lady: subtitled Making Sense of Everyday India.
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