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From posters and “bestseller” endorsements a decade ago to the endless possibilities that digital marketing has opened up now, book promotions have seen a veritable shift in scope and scale over time. This week on Publishing Perspectives, Kapil Kapoor talks to Amish Tripathi and Anant Padmanabhan about innovations in marketing strategies in publishing. Amish is a writer, columnist and diplomat. Anant Padmanabhan is the CEO of HarperCollins India. Kapil Kapoor is Managing Director at Roli Books.
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The ongoing pandemic, especially the period of loc
The pandemic is only one in what feels like an ava
Audio book publishing is yet a relatively unexplor
From posters and “bestseller” endorsements a decad
With a paucity of publishing courses in universiti
While the success of Vivek Shanbhag’s Ghachar Ghoc
Popularity, representation, an efficient handling
Discussion on publishing would be incomplete witho
COVID-19 has forced publishers to reconsider their
Although e-books had been running at snail’s pace
As the world slowly reels itself back to adjust wi
Independent publishers face a two pronged challeng
Kapil Kapoor, Sophy Thompson, Michel Moushabeck an
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