Never Hesi
About Aparna BhawalAparna is the VP Marketing for Hindustan Times and based out of New Delhi. A post graduate from Symbiosis Institute of Business Management - Pune, she has had intensive stints with FMCG majors like Glaxo Smith Kline, Coke, Proctor and Gamble before moving to the news and publishing industry.Aparna Bhawal is a 3 time Effie Awards Jury member, Jury for IMPACT 30 under 30, Speaker and Gold Awardee at the International News Media Association (INMA) World Congress 2021.Episode NotesEvolution of marketing from a creative function to a central business functionConsumer insighting and positioningStory telling and driving a narrativeCreate intellectual properties that also drives revenue with partners and customersNever hesitating to iterateDoing sales stints before marketing, and its importance.How Coke changed the way Aparna looked at marketing.How post graduation shapes one's career by driving a different value system and education is what you make it! Finally, how MBA teaches you to shape yourself as a brandTaking the digital leap of faith - as a team and initial days when digital marketing from being seen as an extension of the IT team to creating impactAparna's moving from FMCG to media and how Media is rooted in realityGaining the INMA - International News Media Association recognition.How Hindustan Times pivoted into the new normal Integrated NewsroomOne HT SalesStarting an incubation wing called the HT Idea Lab which was responsible for the recent launch OTT Play AppHT Smart CastTrends to look forward to in the News and Publishing Industry - 2021 and beyondDigital Publishing will ride on data, insights and content consuming habitsSubscription content and freemium modelsOriginal Content from Publishers, SEO Focus for more visitors, journalists and writers gaining prominence once againBuilding incremental Revenue StreamsPrint will not be going anywhere but Podcasts and audio assets will see a fresh boom.For the complete episode notes and links to the marketing campaigns mentioned by Pallavi Singh, checkout the reltoK websiteHosted on Hubhopper Studio
Library
Profile
