Entrepreneurship is all about rolling up your sleeves and getting hands-on with your products and services.

This week we interact with the Co-founders of Basta, Krishna, and Amit.

Their hustle will surely inspire and motivate all of you on how it's crucial to get your hands dirty into your business.

If you're an entrepreneur, you need to be able to get your hands dirty and make things happen. It's not about being a suit in the office and delegating, it's about understanding the product from the ground up and making it happen.

Basta is India’s first Direct-To-Customer – Organized Goat Dairy! We are pioneers in Goat Milk Products - Milk, Cheese & Yogurt. Basta has spent years perfecting the art of Goat farming with technology but has not left natural and sustainable methods. They are available in Bangalore and supplied to 7-star hotels, retail stores, subscription apps, portals, Flipkart, etc. They are Blending tradition, science, and passion in the Goat Value Chain.

Topics covered -

1. What convinced Krishna and Amit to start this business?
2. While there were a lot of challenges early on, what were the visible green shoots that kept them going?
3. It’s a fairly large team with varied backgrounds how easy or difficult was it to assign specific roles and stick to them?
4. How did they manage the shift from micro-managing the business to letting go for scale and expansion?
5. What was their go-to-market strategy, what were the challenges and how did they overcome the challenges?

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Till then, Keep Hustling!