In this episode of Packaging Talks, Dr. Avi Chaudhari, International expert on anticounterfeiting & security labels, in conversation with Dr.R. Rangaprasad emphasizes What brand owners should consider in terms deploying a technology on the packaging line. He reiterates there are brand protection technologies that can work with the existing package without any modification.
He explains When security labels are useful and should be considered as a brand protection solution. He also addresses a critical issue about how Brand owners rarely want to let the public know that their products are being targeted by counterfeiters & known effective ways to protect the brand without disclosing the problem to the public.
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