THE PROTAG
We are a lifestyle brand and we are born with an awareness: the answer to saving these professions lies in a fundamental change of perspective, or in recognizing that behind every handmade good there is a human being. A face, a story, a memory, a happiness but above all a hope. A growing devaluation and dissociation of man from craftsmanship, from the process to the product, is one of the major shortcomings of our developing world. The use of craftsmen – weavers, embroiderers, beautifiers and everything else – is excellent for what it brings to people: a livelihood. In developing countries like India, Cambodia, Kenya and Indonesia, it is absolutely necessary. Là Fuori aims to make all the protagonists of “handmade” more visible and to give their collections the human and emotional imprint of their creators, scattered around the world.
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