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Pritish talks to Achyutha about leading User Research for Meesho- India's first Social Commerce Unicorn

Pritish ta

Building for Bharat with Achyutha Sharma, Meesho

Meesho is primarily building for Bharat. Bharat is India’s non-cosmopolitan smartphone-enabled consumer segment where every region has its own language/dialect and consumer behaviour.

We speak to Achyutha about:

- What does User Research mean to Meesho?

- How to build a User Research Practice?

- How does User Research translate into product offering?

- How to set KPIs and measure outcomes?

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