One purchase every 10 seconds. 20 searches per minute. 90% paperless transactions. Arpanarghya Saha, Chief Digital Officer, Nippon India Mutual Fund (NIMF) shares his first-hand experience on how the digital transformation program at NIMF focused on - building a digital first approach, uncomplicating products for every customer, amplifying voice and language inclusion and establishing a digital centre of excellence - led NIMF to break new ground in the Indian mutual fund space.